In a progressive step for the South African wine industry, Beck Family Estates, renowned for its acclaimed Cap Classique house, Graham Beck and Steenberg Vineyards, has appointed Helen Kock as its new Chief Executive Officer, effective 1 November 2025. This pivotal appointment comes at a time when women remain significantly underrepresented in senior positions across both the global economy and the South African wine sector.

Despite women making up more than half of recent graduates in winemaking and viticulture programmes, the industry still shows a stark gender imbalance. According to studies conducted by Vinpro, Winetech and WineLand Magazine, less than 15% of wineries are led by women in top strategic roles, with the percentages for Cellarmasters and head winemakers equally disheartening. A report from Grant Thornton further highlights the challenge, revealing that women occupy only 34% of senior leadership roles in mid-market companies globally.
 

Leadership for the Next Era 

Chairman Antony Beck expressed optimism regarding Kock’s appointment:

“Helen embodies the values we hold dear: passion, excellence and a long-term vision. Her leadership will honour our heritage while positioning Beck Family Estates for a future defined by innovation, collaboration and renewed global relevance.”

In her capacity as CEO, Kock will oversee the company’s entire portfolio, including Graham Beck, Steenberg Vineyards and Allure. Her mandate includes strengthening global brand equity, advancing sustainability commitments, and enhancing destination-led tourism and hospitality experiences. She aims to secure South African wine’s rightful place in premium markets, recognised for the quality, provenance and craftsmanship that define the country’s leading producers.
 

A Return to a Powerful Heritage
The appointment resonates deeply with the company’s history. Steenberg, a flagship property of Beck Family Estates, was founded in 1682 by Catharina Ras – the first recorded female landowner at the Cape and a pioneer of South Africa’s first registered farm. With Kock’s leadership arriving centuries later, the company marks a meaningful return to female stewardship.

Kock brings more than two decades of experience in the wine industry, having held senior positions at Beck Family Estates and served as Brand Portfolio Director at Vinimark. Her appointment reflects a growing recognition that diverse leadership strengthens performance, deepens consumer connection and supports long-term resilience.
 

A Vision for South African Wine
Reflecting on her new role, Kock said:

“I see this role as an opportunity to build on the work of those who have strengthened South African wine at every level of the value chain. Our industry has extraordinary talent and potential. My focus is on bringing people together around a clear purpose, to grow our brands in a commercially strong way, authentically South African and sustainable for the long term.”
 

She added:

“South African wine has never had more potential. If we combine quality with clear storytelling, responsible leadership and a more inclusive industry, we will build brands and businesses that endure for generations.”